Scrolljacking

It seem appealing, but can be deadly.

Scrolljacking might seem appealing, especially to designers, but it’s not as user-friendly as we often assume. For important websites—like design portfolios, announcements, or any platform where quick scanning is critical—the goal isn’t to dazzle users with unnecessary gimmicks but to help them access the information they need as efficiently as possible.

Prioritizing style over usability can frustrate even fellow designers, let alone hiring managers or investors, especially when they’re reviewing dozens or even hundreds of websites in a week.

While some manage to implement scrolljacking effectively, it requires exceptional craftsmanship and careful consideration. More often than not, it becomes a usability disaster. Altering the natural pace or direction of scrolling which often contradicts user expectations and undermines their sense of control. It can work in rare cases when executed with carefully, but for most purposes, it’s an unnecessary risk.

When we talk about scrolljacking being properly executed, Apple often comes to mind. However, even Apple uses it sparingly and strategically. They limit its application to scenarios where users have already demonstrated a clear intent to explore detailed product specifications. Crucially, their main site avoids scrolljacking entirely.

As Sara Paul aptly puts it —
“Altering the normal pace or direction of scrolling can contradict user expectations, control, and freedom. Task-oriented users did not have nearly as much patience for scrolljacking as users who were just exploring the site.”

In today’s world of shortened attention spans and tighter schedules, designs that impede efficiency are counterproductive. While “scrolljacking” or scroll hijacking may work for experiences tailored to children or highly experimental contexts, for adult users and professional scenarios, it’s often more frustrating than impressive.

When designing, always prioritize the user’s intent and their time. A great website doesn’t just look cool—it delivers value quickly and effectively.